Failed Transaction notifying you if an attempted credit card payment was declined.
If the donor did not make a subsequent successful donation, consider reaching out after a few days and asking them to try again.
Below is some suggested language to use. Keep it simple and to the point. No need to elaborate too much since the assumption is the donor is already familiar with your organization.
Dear [Name],
Last week you attempted to make a donation to [ORG] through our [CAMPAIGN/PAGE]. For some reason, you did no complete the donation, probably due to some technical issue. (You can check your credit card or bank statement to verify that the payment was not processed).
We would be grateful if you could try again by clicking here.
If you prefer to donate a different way, please reply to this email.
We appreciate your support. [ORG] is able to provide... [MISSION STATEMENT] thanks to the generosity of donors like you.
If you have any questions, feel free to contact us.
Thank you,